Press Releases

Tumri to Deliver Dynamic Display Ads on Google Content Network

Google Certifies Tumri’s Ad Platform Across the Google Content Network, Enabling Advertisers to Use Tumri’s Dynamic AdPods to Reach Google’s Extensive Consumer Base

Mountain View, CA – July 21, 2008

Tumri, the leading provider of dynamic display advertising solutions, today announced that Google has certified Tumri’s dynamic, interactive display ad platform across the Google content network. With this certification, all advertisers can leverage Tumri’s AdPods to deliver highly relevant content to consumers on Google’s expansive online advertising network. Advertisers and brands working with Tumri’s AdPods will be provided with more options, flexibility and control over their campaigns when running ads across the Google content network.

“We are excited to be included as one of the platforms certified on the Google content network,” said Calvin Lui, President & CEO of Tumri. “There is overwhelming advertiser and agency demand for a solution that can connect with consumers in more impactful and interactive ways. Tumri’s AdPods deliver more targeted, relevant and dynamic offers for consumers, creating greater customer satisfaction and more meaningful interactions for advertisers.”

Tumri’s participation in the Google content network combines the impact and effectiveness of today’s most dynamic and targeted ad delivery platform with Google’s broad reach. The combination of Tumri’s patent pending targeting and optimization platform with Google’s leading content network will deliver unmatched relevancy to consumers and performance for advertisers. As part of the certification, Tumri worked with Google to ensure that all Tumri ads meet Google’s policies, specifications, and performance requirements.

Tumri’s highly interactive, dynamic and relevant AdPods offer more effective, efficient and powerful execution to any display advertising campaign. AdPods seamlessly combine flash, video, images, text and data feeds (such as RSS, affiliate, proprietary XML feeds), to deliver strong brand awareness, merchandising, and localized ads that adjust on-the-fly to target audiences. Some of the most recognized brands in the world – including Intel, Lenovo, The Gap, Overstock.com, NASCAR, Toys R Us and Sears – have leveraged Tumri’s platform to generate tremendous lifts in performance while gathering unparalleled consumer insight.

About Tumri, Inc.

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference and was also featured in The Next Small Thing in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures.